And remember that you are a part of it. I can’t say it better than Rachel Carson: “Those who contemplate the beauty of the Earth find reserves of strength that will endure as long as life lasts.”
Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process
Because nature’s ecosystems provide us with so many goods and services for free, in the economic story, the loss of those systems represents an enormous financial liability.
Most people are brought up believing that if they are a good person, good things will happen to them. While not entirely wrong, it’s not enough to unlock your potential. It's like walking up to a door with two locks and only one key. If you want to go inside, you need the other key. The second key is going positive and going first—proactively helpi... See more