Rae

“When musicians can afford to pay rent, put food on the table, make music and play shows, everyone benefits”. But when they can’t, the entire economy suffers. – Luc Rinald, The Walrus In “The Death of the Middle-Class Musician”, Rinaldi lays bare the quiet collapse of a once-vibrant ecosystem and the plight of the working musician. Not the superstar. Not the side-hustler. The people in the middle who try to make a living—and a life—through music. Why this matters to all of us: *Cultural diversity shrinks when mid-career artists can’t survive. *Creative pipelines close when there’s no path between entry-level and elite. *Mental health suffers in an industry where burnout, poverty, and isolation are normalized. At @reveliosmentalhealth, we’re actively investigating the intersection of mental health and sustainability in the Canadian music industry—because these aren’t separate issues. Economic precarity, chronic stress, and lack of structural support are pushing people out of the work they love, making the music WE love. As leaders, funders, and community builders, we need to ask: *What would it take to rebuild a healthy creative middle class? *How can we invest in the well-being of artists—not just their output? *Where can we shift power and resources to create real, sustainable change? *Who else needs to be supported in the ecosystem? Read the piece (link in bio). Sit with it. Then let’s talk about what’s next. 👇 Drop your thoughts below or DM me if you’re exploring the same questions. #MentalHealthInMusic #CreativeEconomy #CulturalPolicy #Revelios #CanadianMusic #SustainableCareers #LeadershipInTheArts #WorkplaceWellbeing #SupportArtists @annexe.media @reveliosmentalhealth

Really grateful for @rollingstone taking the time to interview me about @austere @artisthous.e and The Iconic Artist Blueprint. 😫🥹 Swipe to read it here or on their site in my bio 🔗

This is one of the most important things 90% of musicians forget to develop and yet it is the core element every success story in music has in common. Our latest favorite example of this is Chappell Roan. A true glow up, visually, that has inspired a massive shift in the trajectory of her career thanks to a development and attention to her visual identity. This is why @natashaustere created the Iconic Artist Blueprint course and our mini course for visual identity development for artists who are ready to grow through branding. Snag instant access to either course on our link in bio today or comment ICONIC for us to send you the link directly in your DM’s. #musicbranding #visualidentity #chappellroan #musicmarketing #creativedirection