Rachel

A publication isn't content. A publication is the exploration

of an idea.

It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on Nike.com.

The results?

After the release of Nike's Q2 2024 financial results, they lost 25B in market cap in a day, and shares hit their lowest since 2018. Decling -32% since the beginning of 2024. Ouch.

Here... See more

Ruskin said that no matter what kind of “new machines we may invent” that Fine Art had to have this unity of head, heart, and hands.

This is all very Romantic, of course, but as Ted Gioia has been saying for a while, “technocracy [has] grown so oppressive and manipulative it [might] spur a backlash. And [our] rebellion might resemble the Romanticist... See more

This isn’t to say the digital won’t remain, or even that it won’t remain the primary medium. Rather, I think there are going to be more efforts to make the digital experience more human, to shift our relationships with it. Some say AI threatens this, I say it only reinforces it: nobody, really, likes AI, and our general distaste for it is going to ... See more

what if public libraries were open late every night and we could engage in public life there instead of having to choose between drinking at the bar and domestic isolation

I’d substitute genuine social interaction with a swipe, comment, message, or like. Keeping up with friends was essentially optimized– no longer did you have to text, call, or coordinate a meeting to catch up. You could just glance at their latest post and feel some shallow sense of connection. Social media provides the facade of friendship with lit... See more