Product with Attitude

When Alan Cooper introduced personas back in the 90s, they were groundbreaking. They gave teams a shared language to understand their users.

But that was before:

• Massive behavioral datasets

• Real-time user segmentation

• AI-powered pattern recognition

• Dynamic feedback loops

Today, personas don’t capture reality, they capture our fondness for simpler times.

K

💬

“Are your users really consenting, or are they just clicking past friction?”

Karo Zieminski

A great product: simple solution to one problem, frictionless