“I can’t control the other person’s behavior, but I can control my response. Their actions may be rude or unacceptable, but I still want my response to be measured and thoughtful. Even if they aren’t doing what is right, I still want to make sure I’m doing what is right.”
Thus Ikea, the giant home goods retailer, moved from setting out specific goals for a full year to scenarios that allow wiggle room as the outlook changes.