Kyle Steinike

“Make it clear up front what you want. Make the next steps obvious. If you have a recommendation, say it up front.”

Rules are an effective way of creating an artificial environment. Think about it, you’ve been taught your whole life to follow the rules. Follow the speed limit. Don’t run in the hallway. Do what you’re told. Everywhere you look there are rules, rules, rules. No one taught us how to use rules to our advantage. Since rules are very powerful at... See more

The strongest link was to be found among thrillers, comedies and dramas. The data suggests that for movies like these, it’s a bad idea to leave audiences confused about key plot elements.