“Writing is the process by which you realize that you do not understand what you are talking about. Importantly, writing is also the process by which you figure it out.”
“You hear in business meetings that if you can’t measure it, you cannot improve it. These kinds of statements are taken as truths. And over time, I realized [that] used in the wrong context, they tend to cause a lot of damage that we don’t even realize because we feel like we are being smart when we say, “This thing must be measured before we can... See more