Kyle Steinike

“You hear in business meetings that if you can’t measure it, you cannot improve it. These kinds of statements are taken as truths. And over time, I realized [that] used in the wrong context, they tend to cause a lot of damage that we don’t even realize because we feel like we are being smart when we say, “This thing must be measured before we can... See more

“A year from now, you will wish you had started today.”

— Karen Lamb

1. Audience behaviour has shifted , with viewers in English-speaking markets now routinely watching subtitled and non-native content.


2. Localisation is becoming faster and cheaper , turning subtitles and dubbing from specialist bottlenecks into repeatable workflows.


3. Distribution operates globally by default , with availability and discovery

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