Kyle Steinike

First identified by Randy Steve Waldman [Wal12], the term refers to something people treat as though it works, generally for social or institutional reasons, even when there’s little evidence that it works—­and sometimes despite substantial evidence that it does not.

“Many people view their habits and routines as obstacles or, at the very least, obligations to get through. Making the morning coffee, driving your kids to the next activity, preparing the next meal—we often see our routines as chores to be completed.

But these are not moments to be dismissed. They are life. Making coffee can be a peaceful... See more

“Writing is the process by which you realize that you do not understand what you are talking about. Of course, you can learn a lot about something without writing about it. However, writing about something complicated and hard to pin down acts as a test to see how well you understand it. When we approach our work as a stranger, we often discover... See more

“How to clarify a concept you can’t articulate:

1. Change mediums. Draw it. Photograph it. Sing it.

2. Change levels. Explain what is one level up (bigger picture) or one level down (finer details).

3. Change fields. What would this concept look like in different fields?”

Anna Wintour with a dose of truth:

“People respond well to those that are sure of what they want. What people hate most is indecision.”