Preston Rakovsky

A large percentage of people’s problems in work, love and life are due to some combination of vagueness and passivity. You don’t know what you want to spend your time on; you don’t know what kind of person you really get along with; you don’t know what kind of clothing looks good to you; you don’t know what you value in a city; you don’t know how t... See more

To find a good relationship, you do not start by saying, “I want a relationship that looks like this”—that would be starting in the wrong end, by defining form. Instead you say, “I’m just going to pay attention to what happens when I hang out with various people and iterate toward something that feels alive”—you start from the context.

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more