A large percentage of people’s problems in work, love and life are due to some combination of vagueness and passivity. You don’t know what you want to spend your time on; you don’t know what kind of person you really get along with; you don’t know what kind of clothing looks good to you; you don’t know what you value in a city; you don’t know how t... See more

Most beliefs are self-validating. Angry people look for problems and find them everywhere, happy people seek out smiles and find them everywhere, pessimists look for trouble and find it everywhere. Brains are good at filtering inputs to focus on what you want to believe.

To find a topic that is right for you:

1. Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.


2. Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can t

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I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more