Having something for everyone gets you acquisition.

Having everything for someone gets you retention .

Choose wisely.

• As an author in 2023, unless you’re Donna Tartt (and even if you are Donna Tartt honestly, because even Donna Tart has a Public Persona), it impossible to sell books without selling yourself. I spent approximately 12,302 hours writing pithy Twitter posts, drafting earnest Instagram posts, creating fucking Canva graphics, and sharing Insta stories i

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“The function of prayer is not to influence God, but rather to change the nature of the one who prays.”

— Søren Kierkegaard

anyone who prioritizes the wellbeing of the “future of humanity” in the abstract over the dignity and care of individuals in the present cannot claim that they truly care about people

“You must understand the whole of life, not just one part of it. That is why you must read, that is why you must look at the skies, why you must sing, dance and write poems, and suffer, and understand, for all that is life.”

—Krishnamurti

When you choose whom to follow on Twitter, you’re choosing what types of mindsets and aesthetics to expose yourself to on a regular basis. You’re choosing what types of conversations to have. You’re choosing to be reminded regularly of certain things, and not of others. This is a kind of Programmable attention.