Paulina Paucic

The judge of a subculture is not its stated axioms, but the type of people who identify as its members.

We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.

With information effortlessly transferable at zero marginal cost and social platforms that blast content to the top of everyone’s feed, it’s difficult to for an ethics based on scarcity to sustain itself.

“the concept of authenticity is increasingly deemed inauthentic.”