Sylvie Palmer
@picapica
Sylvie Palmer
@picapica
The key source of design insight is a clearheaded diagnosis of the structure of the challenge, especially its crux, by employing a tool kit of persistence, analogy, point of view, making explicit assumptions, asking why, and recognizing your unconscious constraints.
Big ideas don’t show up fully formed, standing in our path. They need to be coaxed unto the open through persistent inquiry and exploration.
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