Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction.

As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional.

Worrying is a cheap replacement for caring. Complaining is a cheap replacement for fixing. Outrage is a cheap replacement for supporting.

It’s easy to tear down. It’s much harder to build up.

Steve Jobs on happy accidents:

"Process makes you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has ... See more

“No one ever made a decision because of a number. They need a story.”

— Daniel Kahneman

“The quality of a decision increases directly proportional to the degree to which the person is responsible.

If I tell you to do something, you're accountable but not responsible. Following a process makes you accountable, not responsible. Using judgment to opt out of the process makes you responsible. Completing assigned homework makes you accounta... See more

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

When you choose what to watch or read, you are choosing your future thoughts and perspectives. Only consume what you’d like to become

Investor and mathematician Jim Simons on beauty:

"Be guided by beauty. I really mean that. I think pretty much everything I've done has had an aesthetic component—at least to me. Now, you might think, "Building a company that's trading bonds? What's so aesthetic about that?" What's aesthetic about it is doing it right. Getting the right kind of peop... See more

You have to want the lifestyle, not just the outcomes. Otherwise, it doesn't make any sense being jealous. The results of success are usually public and highly visible, but the process behind success is often private and hidden from view. It's easy to want the public rewards, but also have to want the hidden costs."