phoebe
@phoebe
culture eats strategy for breakfast
phoebe
We believe major human efforts need a creative director. Not because it needs good typefaces, but because the counterforces of the effort’s image are simply too high to not have one.
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Apple principles
- Punished by Rewards: We don’t strive for trophies, swoon for trinkets, gameify our apps with badges, or push any other form of extrinsic motivation for neither ourselves nor our customers. Working at 37signals should be about the intrinsic motivation of doing a good job, not because you’re trying to impress someone else.
What Influenced Us
anti-gamification in apps
if you can’t imagine doing something every day for 5 years every week don’t start
a grand theory of “nobody wants to work anymore”
maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other
pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a... See more
Andy Weissmanx.com
The career history of Pret A Manger's CEO, Pano Christou.
Nice to see things like this.