We believe major human efforts need a creative director. Not because it needs good typefaces, but because the counterforces of the effort’s image are simply too high to not have one.
Punished by Rewards: We don’t strive for trophies, swoon for trinkets, gameify our apps with badges, or push any other form of extrinsic motivation for neither ourselves nor our customers. Working at 37signals should be about the intrinsic motivation of doing a good job, not because you’re trying to impress someone else.
maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other
pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a... See more