phoebe
@phoebe
culture eats strategy for breakfast
phoebe
The name Sublime is rich in meaning and history. How did you arrive at that name and how influential was the name within the brand?
We started with a side project called Startupy that eventually morphed into what is now Sublime, and we knew we had to rename it. One night, at 2am, my cofounder Gabe DMed me from Madrid. He said: "I have our name." I... See more
We started with a side project called Startupy that eventually morphed into what is now Sublime, and we knew we had to rename it. One night, at 2am, my cofounder Gabe DMed me from Madrid. He said: "I have our name." I... See more
Article
Sublime doesn't feel like your typical SaaS product. Tell us about the strategy behind the brand look, feel, story and vibe?
I think companies reflect the inner world of the people building them. Sublime is very much “me-shaped” in the sense that I didn’t start with a SaaS shaped problem, I started in pursuit of a feeling – a better way to be on... See more
I think companies reflect the inner world of the people building them. Sublime is very much “me-shaped” in the sense that I didn’t start with a SaaS shaped problem, I started in pursuit of a feeling – a better way to be on... See more
Link
Craig Newmark on Institutional Maintenance, Giving Away Control, and the Internet We Were Promised
youtube.com
The advice for zero to one internet entrepreneurship to "just build something" has lost such an enormous amount of value in a short period of time with the explosion of LLMs, I propose a new idiom: "just risk something."
This has always been true, but you used to have to risk a significant amount more time to get an... See more
Jack Butchersubstack.com