Philipp Rimmler

appearance of revolution often just reshuffles who’s in power

In America the best image wins. The President can’t be brat, and we love a survivor. It’s that simple sometimes.

one of the best sales advice we got back in YC was the "ikea effect":

if you are in the middle of a demo, never just open your laptop and show a generic feature dump. before you show anything, ask this:

"if you were in my shoes, what would this platform need to show you to prove it can solve your problem?"

the prospect will give you a checklist of 2-3... See more

Gamification is a form of persuasive design,

Aesthetics always communicates values

increasing market penetration , which comes from making the brand easy to think of (mental availability) and easy to buy (physical availability)

No theory can develop without eventually encountering a wall, and practice is necessary for piercing this wall.