Philipp Rimmler

“When you read your notebooks, you remeet ideas. You reintroduce them to who you are now.” That’s from writer Max Porter’s interview in the book The Work of Art . (As you may know, I’m a huge believer in the importance of revisiting notebooks.)

the art world rather craves context or historicity or narrative, situating works within some cultural framework.

Similarly, companies win contracts and retain clients and take on external challenges where there is a glue of culture, purpose and values that ensure a gestalt (1+1=3) which sets them apart. People choose with their hearts while they use numbers to justify their choice.

BD: My entire gig is built on identifying, defining, executing and refining superformats for brands, agencies and publishers. That's *because* done right they are ownable, modular and scalable. And therefore durable and valuable.

And in many ways, brands function the same way . A great brand story isn’t just entertaining — it resolves a tension, an emotional gap in the consumer’s life .