Philipp Rimmler

“When you have eliminated the impossible, whatever remains, however improbable, must be the truth.” — Arthur Conan Doyle, 1890

“The time is short, the opportunity is great; therefore, crowd the hours with the best that is in you." —John G. Hibbens, Princeton Commencement Address, 1913

As more and more of us continue to buy in, then, it’ll be harder and harder to avoid the algorithmic gaze and the way it shapes our communication.

Aspirational markets are not a zero-sum game. Buyer value protects pricing power, as consumers are willing to pay premium for value they think they cannot get anywhere else.

“I’ve died four times. Never give up.”

— KIRK, noted resident of the PINEHURST INN

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

L’esprit d’escalier

Aesthetics always communicates values

If someone regularly brags about their wealth, income, or success, just assume the reality is about 50% of what they say. People who are crushing it in life rarely feel the need to tell you they are crushing it.