Philipp Rimmler

“Your brilliant offer means nothing if your prospect can’t explain it to their boss in one sentence.”

Different forces a choice, while "better” forces a comparison

you’re not positioning, you’re posturing.

There's some logic to this: the most profitable partner for a given firm might be someone who's 85th-percentile good at what the firm does and 99th-percentile good at strategy, schmoozing, taking risks, not losing one's mind when some of those risks inevitably turn out badly, etc.

I think leaders have misunderstood people long enough, and the pipeline of "connecting" has been broken for a long time; we're starting to see such frequent breakdowns because of that now. We advise every client to keep us as retainers in an advisory role because smart strategy is consistently needed, especially from an unbiased third party. The... See more

Rule 6a. Surfaces to be enriched must admit enrichm ent.

Speed isn’t just important, it is the moat. The ability to build, ship, learn, and adapt faster than everyone else is the only sustainable edge right now. In a world where everything is open source, everything is demo-able, and everything is one blog post away from being copied, speed is the only thing that compounds.