Philipp Rimmler

Speed isn’t just important, it is the moat. The ability to build, ship, learn, and adapt faster than everyone else is the only sustainable edge right now. In a world where everything is open source, everything is demo-able, and everything is one blog post away from being copied, speed is the only thing that compounds.

A community is not another marketing channel. It is a strategic move to create long-term relationships authentically.

“even the most perfect reproduction of a work of art is lacking in one element: Its presence in time and space [“aura”], its unique existence at the place where it happens to be.”

“People buy from people they know, like, and trust”

This is one of the universal power laws any consumer brand must understand when trying to scale.

The psychological adjustment may be hardest for those who've spent decades climbing the white-collar ladder. A 45-year-old former VP of sales doesn't just lose a job when they're laid off—they lose the entire lens through which they understood their place in the world.

This is the first and most important test of alternative values. Can you take your own exit, and stay on the road. If the answer is no, there's no there there.

Craftsmanship in luxury is a must-have, not a nice to have. It is the product truth, not a marketing activation. Luxury brands grew out of the exceptional product design, and the enduringly profitable luxury brands pursue product-led branding.

Identity is not a set of fixed attributes, the unchanging essence of the inner self, but a constantly shifting process of positioning...identity is always a never-completed process of becoming — a process of shifting identifications, rather than a singular, complete, finished state of being.