Philipp Rimmler

“People buy from people they know, like, and trust”

This is one of the universal power laws any consumer brand must understand when trying to scale.

positioning is the foundation of successful marketing

Is your organization biased toward yesterday or tomorrow?

“When I let go of what I am, I become what I might be.”

— Lao Tzu

Most of us don’t consider this when we’re in our “flow state” of scrolling. We’re too distracted by dopamine delivery, too captivated by the psychosomatic hypnosis of holding phone in hand. We consume mechanical reproduction of mechanical reproduction, eventually losing touch of what Benjamin labels “aura”—the sublime experience of reality that... See more

Love is for the ones who love the work.

In America the best image wins. The President can’t be brat, and we love a survivor. It’s that simple sometimes.

Practice is a set of relays from one theoretical point to another, and theory is a relay from one practice to another.