Philipp Rimmler

“People buy from people they know, like, and trust”

This is one of the universal power laws any consumer brand must understand when trying to scale.

Craftsmanship in luxury is a must-have, not a nice to have. It is the product truth, not a marketing activation. Luxury brands grew out of the exceptional product design, and the enduringly profitable luxury brands pursue product-led branding.

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

category leaders do not compare.

But put all of these clues together and a story emerges: if they really do have a high bar for mere mediocrity, but they also have the operating leverage to make a successful employee have a bigger impact on the world (and a bigger impact on their own net worth) than anywhere else, then their optimal strategy is to be a bit bloated specifically so... See more

Context, in other words, can be derived from details.

“I’ve died four times. Never give up.”

— KIRK, noted resident of the PINEHURST INN

In America the best image wins. The President can’t be brat, and we love a survivor. It’s that simple sometimes.