Philipp Rimmler

They did it, so we have to do it.

My preferred approach to positioning, Category Design teaches that you should avoid arguing why you are ”better,” and instead focus on why you are “different.”

All true. But that is why leaders are paid. Not to state the obvious but to take the company to tomorrow.

Capital tends to search for low resistance paths of deployment. Pattern matching is the framework that gets expressed to many founders when starting their journey with venture capital.

A surprising number of strategies are doomed from inception because their authors get attached to one particular approach without considering alternatives that would work better for their current circumstances. This happens when engineers want to pick tools solely because they are trending, and when executives insist on adopting the tech stack from... See more

Context, in other words, can be derived from details.

“Mediocre V.C.s want to see that your company has traction,” Doshi told me. “The top V.C.s want you to show them you can invent the future.”

“He didn’t want to waste time with people who had enough money to take a vacation anywhere in the country they wanted and then came to a hotel without a bar and spent their time sitting on the porch in rocking chairs.”

— ERNEST HEMINGWAY, “THE LAST GOOD COUNTRY”