Philipp Rimmler

The idea is that the picture in its

frame

should give the illusion of being a window through which the immobile

eye

of the observer looks at an outside 3-dimensional world. (Alberti speaks of the canvas as ``an open window through which I see what I want to paint.'')

the guest list (lunch is for people who might stress you out; dinner is for those who delight you)

Crumbling infrastructure, inadequate housing supply, failing schools, growing public disorder-few government services seem to work as they should. For a decade, a nascent scholarly movement has been warning that America faces a crisis of state capacity. But while the major figures in this "state capacity movement" have identified the right problem,... See more

“To live externally is to live more dangerously,” Moskowitz writes, of giving up the constant inward gaze. “It is to live a life that takes up public space, a life that is messy and confusing and thus a life that is often frowned upon, especially in an era in which everyone is accustomed to control and curation over social space and affect.”

“People buy from people they know, like, and trust”

Most high-converting newsletter landing pages contain five key content elements :

A clear promise of transformation (how will your reader’s life be better thanks to your newsletter?)

A one-sentence explanation of how your newsletter delivers this transformation (the actual value you’re providing)

Social proof (who is reading the newsletter? Why is... See more

In simple words: sometimes the only way to stand out as a new player on the market is to communicate 10x value compared to existing solutions for your target customers.

“He didn’t want to waste time with people who had enough money to take a vacation anywhere in the country they wanted and then came to a hotel without a bar and spent their time sitting on the porch in rocking chairs.”

— ERNEST HEMINGWAY, “THE LAST GOOD COUNTRY”