Philipp Rimmler

My preferred approach to positioning, Category Design teaches that you should avoid arguing why you are ”better,” and instead focus on why you are “different.”

I think my biggest beef with technology today, is that we are chasing ends that are meaning dissolving, instead of meaning making. This is probably what AI and memecoins hold most in common.

And this is what original sin has to do with our pursuits of technology.

tanning in “prison.”

real wisdom is usually not frictionless. It’s hard to seek out, hard to understand, and something that reveals itself in time. However, if you do have a habit of getting cozy with this type of content, you’re not alone. Three things that will change your life, though:

1. Wrestle with ideas before saving them for later


2. If an idea is truly indispensable,

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positioning is the foundation of successful marketing

Not everyone found that a satisfactory answer. In 1932, Lionel Robbins of the London School of Economics stepped in with intent to clarify the matter, clearly irritated that ‘We all talk about the same things, but we have not yet agreed what it is we are talking about.’ He claimed to have a definitive answer. ‘Economics,’ he declared, ‘is the

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“Collecting is similar to falling in love. You think, I can’t live without this and what the hell do I do with this?” Another said, “Visiting museums is a lot like practicing your golf swing on the driving range: If you want to be good, you have to practice.” These same tropes—collecting as a romance, collecting as a high-level competition,... See more