Philipp Rimmler

Who does your business work for? If your only goal is profit, then it seems to serve only one group — the shareholders. But they’re only a part of the ecosystems your business belongs to.

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

And they’re all equally important. Tha... See more

“When you read your notebooks, you remeet ideas. You reintroduce them to who you are now.” That’s from writer Max Porter’s interview in the book The Work of Art . (As you may know, I’m a huge believer in the importance of revisiting notebooks.)

The old Lie: Dulce et decorum est

Pro patria mori.

Most high-converting newsletter landing pages contain five key content elements :

A clear promise of transformation (how will your reader’s life be better thanks to your newsletter?)

A one-sentence explanation of how your newsletter delivers this transformation (the actual value you’re providing)

Social proof (who is reading the newsletter? Why is tha... See more

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

art is the curing of callousness

ALBERTO NO. 1

Adapted from Adalberto Alonso, La Caravelle. (Recipe from The New York Times .)

Juice of 1 lime

2 ounces vodka

10 mint leaves, rinsed

1 1/2 teaspoons extra-fine bar sugar

Champagne

Mint sprig for garnish

In a cocktail shaker, combine lime juice and vodka. Add mint leaves, and crush with a spoon. Add the sugar and a little ice. Shake vigorous... See more

Rule 6a. Surfaces to be enriched must admit enrichm ent.

And in many ways, brands function the same way . A great brand story isn’t just entertaining — it resolves a tension, an emotional gap in the consumer’s life .