Philipp Rimmler

Rule 6c. The treatment must be appropriate to the material.

Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture. "

Love is for the ones who love the work.

Those that have found themselves caught in arguments over overcrooks and alley-oops know there’s a fine mesh of rules that govern our language, a lexicon and syntax that can only be understood through experience.

“If we want things to stay as they are, things will have to change.”

My preferred approach to positioning, Category Design teaches that you should avoid arguing why you are ”better,” and instead focus on why you are “different.”

“He didn’t want to waste time with people who had enough money to take a vacation anywhere in the country they wanted and then came to a hotel without a bar and spent their time sitting on the porch in rocking chairs.”

— ERNEST HEMINGWAY, “THE LAST GOOD COUNTRY”

doesn't reality always feel a bit tenuous in summer? The way the days lose structure, how they blend into one another, how time moves in funny ways.