Capital tends to search for low resistance paths of deployment. Pattern matching is the framework that gets expressed to many founders when starting their journey with venture capital.
The stories we find most engaging aren't perfect, but they are either told by someone we trust or are constructed to highlight whatever will resonate most with our thinking/liking.
These are the two most common elements a story needs to generate revenue and resonance.
It's Spielberg vs. Nolan: Messenger vs. Medium. One is known for using the message... See more
Craftsmanship in luxury is a must-have, not a nice to have. It is the product truth, not a marketing activation. Luxury brands grew out of the exceptional product design, and the enduringly profitable luxury brands pursue product-led branding.
New behaviors — behaviors we’ve committed to with consistent actions — will make teams think about each other differently and commit to working together in different and better ways.