Philipp Rimmler
@philrimmler
Philipp Rimmler
you’re not positioning, you’re posturing.
The hidden cost of playing defense in marketing | MarTech
Craftsmanship in luxury is a must-have, not a nice to have. It is the product truth, not a marketing activation. Luxury brands grew out of the exceptional product design, and the enduringly profitable luxury brands pursue product-led branding.
The new luxury strategy
ALBERTO NO. 1
Adapted from Adalberto Alonso, La Caravelle. (Recipe from The New York Times .)
Juice of 1 lime
2 ounces vodka
10 mint leaves, rinsed
1 1/2 teaspoons extra-fine bar sugar
Champagne
Mint sprig for garnish
In a cocktail shaker, combine lime juice and vodka. Add mint leaves, and crush with a spoon. Add the sugar and a little ice. Shake... See more
Adapted from Adalberto Alonso, La Caravelle. (Recipe from The New York Times .)
Juice of 1 lime
2 ounces vodka
10 mint leaves, rinsed
1 1/2 teaspoons extra-fine bar sugar
Champagne
Mint sprig for garnish
In a cocktail shaker, combine lime juice and vodka. Add mint leaves, and crush with a spoon. Add the sugar and a little ice. Shake... See more
10 Questions for Christine Muhlke
Why brand-owned communities are the future of growth | MarTech
Who does your business work for? If your only goal is profit, then it seems to serve only one group — the shareholders. But they’re only a part of the ecosystems your business belongs to.
Every company — big or small — serves six stakeholder groups:
And they’re all equally important.... See more
Every company — big or small — serves six stakeholder groups:
- Customers
- Employees
- Shareholders
- Business partners
- Society
- Regulators
And they’re all equally important.... See more
We Threw Out Our Bold Vision — and Only Then Did Growth Begin
As rational animals, human beings naturally desire to know the truth about reality. As Aristotle puts it at the beginning of The Metaphysics, “All men by nature desire to know.”
Paul M. Gould • Cultural Apologetics
“Your brilliant offer means nothing if your prospect can’t explain it to their boss in one sentence.”
The 3 Deadly Sins of Marketing: A Survival Guide for the Digital Age
Magritte's work feels like permission to get weird, to surrender to fantasy, to wear fewer clothes—or no clothes at all—to experiment, flirt, be curious, and get a little unhinged. It is a time to mingle with the mythical creatures that exist in perpetual summer, unicorns and nymphs endlessly trapped in a lush dreamscape. And doesn't summer always... See more
René Magritte, Gertrude Abercrombie, and Alex Katz Feel Like Summer
He believes that if you say it often enough and insistently enough it will come—a glorious revenge.