Philipp Rimmler

Anthropologist Claude Lévi-Strauss argued that myths exist to resolve contradictions — they help societies make sense of opposing forces, like chaos and order, good and evil. And in many ways, brands function the same way . A great brand story isn’t just entertaining — it resolves a tension, an emotional gap in the consumer’s life .

appearance of revolution often just reshuffles who’s in power

“When I got by myself I found myself and realized/if I was a child in these times, I wouldn’t want to follow in the steps of these guys”

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All true. But that is why leaders are paid. Not to state the obvious but to take the company to tomorrow.

“You get to decide if art has value. Then you just put yourself at it.”

you don’t want me to go where you go, so I go where you don’t want me to.

✅ Hero → Conflict → Resolution → Happy ending.

Sure there’s a lot of Percy Jackson’s running around. Sons and daughters of the previous gods