Philipp Rimmler

In simple words: sometimes the only way to stand out as a new player on the market is to communicate 10x value compared to existing solutions for your target customers.

Context, in other words, can be derived from details.

“When you read your notebooks, you remeet ideas. You reintroduce them to who you are now.” That’s from writer Max Porter’s interview in the book The Work of Art . (As you may know, I’m a huge believer in the importance of revisiting notebooks.)

My preferred approach to positioning, Category Design teaches that you should avoid arguing why you are ”better,” and instead focus on why you are “different.”

To them, the “culture industry” was a tool to both occupy our senses and influence our attitudes toward the world. Through the mass production of entertainment, the media-makers are able to dominate people’s leisure “from the time they leave the factory in the evening to the time they clock in again the next morning.” The flat, repetitive nature of... See more

“We should not forget that maybe not everybody only wants a camel cashmere turtleneck,” Olivier Rousteing remarked. Beyond the cyclical nature of fashion, Rousteing’s observation captured a mash-up of trends that has been solidifying into a durable aesthetic.

both aesthetic appreciation and something more scientific