Craftsmanship in luxury is a must-have, not a nice to have. It is the product truth, not a marketing activation. Luxury brands grew out of the exceptional product design, and the enduringly profitable luxury brands pursue product-led branding.
Who does your business work for? If your only goal is profit, then it seems to serve only one group — the shareholders. But they’re only a part of the ecosystems your business belongs to.
Every company — big or small — serves six stakeholder groups:
As rational animals, human beings naturally desire to know the truth about reality. As Aristotle puts it at the beginning of The Metaphysics, “All men by nature desire to know.”
Magritte's work feels like permission to get weird, to surrender to fantasy, to wear fewer clothes—or no clothes at all—to experiment, flirt, be curious, and get a little unhinged. It is a time to mingle with the mythical creatures that exist in perpetual summer, unicorns and nymphs endlessly trapped in a lush dreamscape. And doesn't summer always... See more