Philipp Rimmler

You don't need to be in NYC to make important work. But showing up periodically... being seen at the right opening, the right dinner, the right panel... signals that you're in the game. It's credentialing, not creating.

tanning in “prison.”

most people never generate meaningful variance in their lives. they just orbit whatever local maxima they landed on by chance. but if you’re actually stuck, variance is the only way out. i’ve been thinking a lot about how to deliberately create that variance.

the problem is, real change often means burning everything to the ground, sliding back... See more

both aesthetic appreciation and something more scientific

Founders and exec teams say they want a strategic foundation, but they don’t really want to make tradeoffs, ruled by unknowable opportunity costs. They want a clear, differentiated message, but they don’t want to commit to a point of view—or, more likely, they don’t actually have one. They say they want a long-term brand, but they measure it in... See more