Peter Hood

Second, get comfortable with written direction.

Whether you like it or not, AI is here for the foreseeable future. Being able to communicate with it effectively is becoming a core skill. The ability to articulate an idea or direct creative work used to be something you developed over years, often once “director” appeared in your title. Now, everyone... See more

Why is it conventional to pretend to like what you do? The first sentence of this essay explains that. If you have to like something to do it well, then the most successful people will all like what they do. That's where the upper-middle class tradition comes from. Just as houses all over America are full of chairs that are, without the owners even... See more

everything is a win when the goal is to experience.

The reason I've spent so long establishing this rather obvious point [that writing helps you refine your thinking] is that it leads to another that many people will find shocking. If writing down your ideas always makes them more precise and more complete, then no one who hasn't written about a topic has fully formed ideas about it. And someone

... See more

Not everything that is faced can be changed, but nothing can be changed until it is faced.”

- James Baldwin

ween model and reality be before you register a prediction error? It depends. Some peo

But the responsible strategist recognizes a deeper truth: The more invisible you become, the more likely your work lives on.

It means capturing the essential shifts the strategy introduces—how priorities might change, how trade-offs might be made, and what good judgment now looks like.