“If you can see a thing whole,” he said, “it seems that it’s always beautiful. Planets, lives … But close up, a world’s all dirt and rocks. And day to day, life’s a hard job, you get tired, you lose the pattern. You need distance, interval. The way to see how beautiful earth is, is to see it from the moon. The way to see how beautiful life is, is f... See more
Going direct means retaining control over your message by speaking directly to your audience instead of depending on middlemen. This is mandatory for mission-driven founders.
To start, simply write down what unique thing you do, why it matters, and why you’re the only team who could get it done. It needs to be human (no corpo jargon), assertive (no hedging or waffling), and specific (no hand-waving abstractions).