you actually don't need everyone to understand you or what you do and you're probably working on something too safe if they all easily do. your knowing you don’t need them to understand is also exactly what makes them want to
For the past 15 years, I've had the idea that, as a consumer, I should be able to raise my hand, say what I'm looking for, and have a company come to me. So instead of attention, as in the attention economy, you’d have intention—being able to broadcast one’s intention for something, and having that presented.
“an intent is a signed set of declarative constraints which allow a user to outsource transaction creation to a third party without relinquishing full control to the transacting party”