Shuya Gong

For my purposes, the attention economy is as simple as the buying and selling of attention. There’s the micro, literal version of that, which is “engagement,” a measure of how much time someone spends in an app and how much they engage with it. But I think a broader definition of the attention economy is kind of like — as I personally experience

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As we spend an increasing amount of time out of the office, on our computers, and moving around the country seeking comfortable and affordable places to live, our IRL communities are becoming increasingly fragmented. Instead, we are seeking richer and more meaningful engagement and social connection through our online communities.

he Multiplayer Internet needs a Gradient of Presence.

We can be: ...

Alone in Alone Spaces

Alone in Together Spaces

Together in Alone Spaces

Together in Together Spaces

but the presence is a spectrum:

Lean In (Dominant)

Leank Back (Ambient)

When people typically talk about the attention economy, they’re referring to creators amassing the attention of an audience, and then, after they have the attention, they’re able to monetize that attention in all sorts of different ways...I think what’s really interesting about NFTs and some of the new creator economy products that are coming into... See more