Nestor Valles

Innovation is art - it can’t be scaled.

Scaling a team creates a hierarchy to reduce coordination costs.

Hierarchy introduces the Principal-Agent problem.

Agents optimize for status and cohesion over correctness.

Going from zero to one requires a founder-led flat team.

The hottest companies in Silicon Valley are famous for one thing: they made an extremely boring product extremely beloved.

You can fail at what you don't want, so you might as well take a chance on doing what you love.

Is it all the big marketing things brands do and throw millions of dollars at a year or is it increasingly through channels that brands don’t control like word-of-mouth, organic media coverage, digital amplification?

If so, what is becoming more important in terms of the perception of customers?