roksolana

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

because when you grow up with emotionally immature or dysregulated parents, love becomes conditional on your usefulness. and so you do exactly that, you become useful, become good

If kindness is your criteria for judging people, you may not find so much meaning in other characteristics: gender, sexuality, how someone dresses, their profession, nationality, skin shade, religion, accent, political affiliation, financial status—the long and growing list employed to manipulate us to think of someone as other.

If you throw caution to the wind, you will inevitably find yourself blown about in every direction. You’ll find yourself living in a random city, wearing clothes someone else thinks are cool, with a head full of thoughts that are not your own.

A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.