Sahishnu
@vsahishnu
I am someone who is interested in a lotta things
Sahishnu
Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources and ideas and let AI handle execution or assembly. Honing an ability to curate and arrange these sources will cultivate depth and meaning in your work—tuning the machine to your specifi... See more
terrain.com • Design Literacy
Step One: Define Your Category and Audience
Start by explicitly stating:
Exampl... See more
Start by explicitly stating:
- What broad category you're in (e.g., "email marketing platform," "customer service software")
- Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")
- Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")
Exampl... See more
B2B Positioning: How to Stay Specific As You Scale
Danielle Messler, The B2B Positioning Trap: Why Companies Go Broad, ExitFive, 2025
Two important processes for foundation models are:
- Pre-training: this involves using a massive unstructured dataset to train an initial version of the model
- Fine-tuning: this involves using a smaller, targeted dataset to train the foundation model for use in a specific context
Link
Fine tuning is essential to differentiating content for content marketing purposes.
Wiley, Generative AI for Business Leaders, Udacity, 2024
“An artist has got to be careful never really to arrive at a place where he thinks he’s AT somewhere. You always have to realize that you’re constantly in a state of becoming. And, as long as you can stay in that realm you’ll sort of be alright.”
— Bob Dylan
Primary Areas of Business Challenges Addressed by GitHub Copilot
- Developer efficiency and productivity : Improving developer speed and reducing code creation time are central goals. The LLM aims to suggest code completions, functions, and tests, alleviating repetitive tasks and accelerating development cycles.
- Code correctness and security : The L
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
These could be adapted to a marketing team:
Creative efficiency and productivity
Content correctness and security
Personalized creator experience
Text in books are fixed, permanent Books represent authority. Screens are fluid, dynamic, never finished (Wikipedia is a great example). There’s no authority to tell you the truth. You have to assemble your own truth
David Perell • Kevin Kelly: Seeing the Future
What if you have learning differences that make this truth assembling more challenging
Benefits of Generative AI
Individual
Individual
- Customized content: AI systems can generate personalized news updates, recipes, vacation recommendations, and other content based on your preferences and interests.
- Assistance with creative tasks: Generative AI tools can help with tasks like emails, writing stories, poems, song lyrics, or scripts by generating
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
🏆 Chatbot Arena LLM Leaderboard: Community-driven Evaluation for Best LLM and AI chatbots
Chatbot Arena formerly LMSYS: Free AI Chat to Compare & Test ...
Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.