nicole

"Ask your target users four questions. Number one, at what price would you consider Superhuman to be so expensive that you would not consider buying it? Number two, at what price would you consider Superhuman to be priced so low that you would feel the quality couldn't be very good? Number three, at what price would you consider Superhuman to be st... See more

[1:18] The 3 Part Split

[5:45] Getting comfortable with not accomplishing tasks and using a calendar more as an inspiration and a guide as to what I want to spend my life with tends to be really, really helpful, and I found that going from not putting things in my calendar if I'm afraid I won't complete them because it will really bother me, to actually putting them in my... See more

Takers can present big, graspable doorknobs (“I get kinda creeped out when couples treat their dogs like babies”) or not (“Let me tell you about the plot of the movie Must Love Dogs…”). Good taking makes the other side want to take too (“I know! My friends asked me to be the godparent to their Schnauzer, it’s so crazy” “What?? Was there a ceremony?... See more

I think the skill is holding both of those… to borrow a phrase from my wife, she loves this phrase, “holding both of those things in your head at the same time.” One is absolute dedication and commitment to a vision of the future that you see, your recursive vision about the future. And two, an utter lack of bias or pre-determined thought on how yo... See more

A counter positioning occurs if a company comes up with a new business model and challenges often a powerful incumbent with it. But for the incumbent to mimic this model, they would incur (or at least think they would incur) so much immediate financial damage that they just say, I can't go there.They're very cognitively biased towards thinking that... See more

It’s not expensive in terms of dollars, I think it’s expensive in terms of opportunity cost, or attention.

A game is something you play. A good toy is an object that is fun to play with, and fun is a pleasant surprise.