nicole

A uniquely Disney asset is their ability to amplify a franchise.

[9:32] ...people that were very creative and very effective in their lives always started their day with something that they were looking forward to, even something tiny. [9:53] ...having something that doesn't necessarily need to go in your calendar but can go in your mind for what you want to do the next morning will make you enjoy your day a lot... See more

If I’m ever struggling to understand a business, taking a step back and saying “What is every party incentivized to do?” brings instant clarity. … When push comes to shove, Microsoft needs to defend their castle. They weren't defending it against a productivity upstart. They were defending it against an advertising company that was looking at it as... See more

…this kicked off really, not just a transformation of Disney animation, but a whole transformation of how they thought about their IP and their entire film business.

[4:04] If I have to do something, or if I have to work for something in the week, the first question I will ask myself is how likely am I to not want to do this task, and how much energy will this take. So, depending on these two factors, it will either go into any part of my day.

I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?

The culture they have and that Evan tries to cultivate there is like “I don’t care what other people have done in the past. We’re doing things our way here.” Which I think you really got to admire, it’s what’s gotten Snapchat to where it is.