nicole

Takers can present big, graspable doorknobs (“I get kinda creeped out when couples treat their dogs like babies”) or not (“Let me tell you about the plot of the movie Must Love Dogs…”). Good taking makes the other side want to take too (“I know! My friends asked me to be the godparent to their Schnauzer, it’s so crazy” “What?? Was there a... See more

The main reason we don’t create more affordances, however, is pure egocentrism. When we just say whatever pops into our heads, we may think we’re making craggy, climbable conversational rock walls, when in fact we’re creating completely frictionless surfaces. For example, I’m thrilled to tell you about the 126 escape rooms I’ve done, but my love... See more

YouTube did better than Google Video because YouTube, by the nature of being a scrappy startup, was able to basically acquire a bunch of debt in the form of lawsuits, because they were doing things like letting people upload all these illegal videos, primarily because they didn’t have great technology to filter it out, and really no means to, but... See more

A counter positioning occurs if a company comes up with a new business model and challenges often a powerful incumbent with it. But for the incumbent to mimic this model, they would incur (or at least think they would incur) so much immediate financial damage that they just say, I can't go there.They're very cognitively biased towards thinking that... See more

Well, and the incredible thing too, I mean, a lot of the time you’re trying to make that product tweak to get you to that hockey stick. But this is truly like the product was stagnant and it was like… (They really didn’t change anything.) Finding the right market and it’s not like they even found it. It’s like in the city it found its way.

During his days of doing growth consultancy to startups, he found a benchmarked predictive way to measure product market fit. You simply ask your users, “How would you feel if you could no longer use the product?” and you let them answer either, “I would be very disappointed,” “I would be somewhat disappointed,” or “I would be not disappointed.”... See more

“A startup should only launch for one of three reasons: number one, either you need more users or customers to sell to. Number two, you need more capital to spend. Or number three, you need more candidates to hire.”