nicolas cevallos

What's interesting is how our digital systems actually depend on this decaying physical infrastructure, yet provide no visibility into it.

No amount of trend research will help if findings are not integrated much earlier in the strategy process.

What so many organizations get wrong about marketing today is that they treat foresight, cultural intelligence and social listening as downstream efforts.

Too often, every single day, we attempt to map already finalized products to a mismatched ... See more

But we have to acknowledge that when we remove friction from one domain, we're not eliminating it, we're just moving it somewhere new.

Every day an internet ad shows me a way that A.I. can predict my lecture, transcribe my lecture while a student presumably does something other than listen, annotate the lecture, anticipate essay prompts, research questions, test questions and then, finally, write an assigned paper. How can professors out-teach an exponentially generative predictio... See more

Gen Alpha is growing up in this space from a much younger age. Their online selves are, to them, even more directly tied to their physical selves than they were for us growing up. What happens when they think growing and experimenting in a certain direction isn’t right for them because their TikTok algorithm keeps pushing them another way? Their fr... See more

When systems that were designed for resilience are optimized instead for efficiency, they break.

“But museums also choose what to display, what to let rest in the dark, and what to reveal again under new light.

They’re not mausoleums — they are spaces of loss and rebirth. Alive, even in silence.

We are like that too.

Full of rooms. Piled-up memories. Crookedly hung frames.

Ideas that need to come out of storage.”

This form of attention and the knowledge it yields not only elicits more of the world, it elicits more of us. In waiting on the world in this way, applying time and strategic patience in the spirit of invitation, we draw out and are drawn out in turn. As the Latin root of attention suggests, as we extend ourselves into the world by attending to it,... See more