Tom Schmidt
@neverbeneedy
Tom Schmidt
a strong commitment to research on several fronts—your product, the market, the best media, the results of past efforts (which ads flopped, which won, and why) ... the winningest offers, and more
Gary Bencivenga's Marketing Maxims
Alex Hormozi had a great line about this:
“Heroes and villains always have the same back story— pain. The difference is what they choose to do about it. Villain says ‘the world hurt me, I'll hurt it back’ Hero says ‘the world hurt me, I'm not gonna let it hurt anyone else. Heroes use pain. Villains are used by it.”
“Heroes and villains always have the same back story— pain. The difference is what they choose to do about it. Villain says ‘the world hurt me, I'll hurt it back’ Hero says ‘the world hurt me, I'm not gonna let it hurt anyone else. Heroes use pain. Villains are used by it.”
excuses
"The feeling of progress is one of the best feelings of all. This is true even when progress is small."
3-2-1: Two steps for better results, the qualities of a great career, and how to handle good luck
"The beginning is mostly luck. The end is mostly choices."
3-2-1: On finding the best way to do something, how timing shapes communication, and making unreasonable requests
Your success depends on the risks you take.
Your survival depends on the risks you avoid."
Your survival depends on the risks you avoid."
3-2-1: On living a well-rounded life, managing risks, and enjoying the worst-case scenario
“I think people retweet things when they see something that they haven’t figured out how to say yet, but they knew in their head, but it’s just implicit—it hadn’t been made explicit.” – Nivi
📝Novak Djokovic: “I Never Felt I Was Enough”, Does God Exist?, 7 Money Lessons from Jay Shetty, Elon Musk’s Critical Technique, Naval’s Twitter Philosophy, AI Powered Private School & More (Free)
"The way to help someone is not to critique what makes them smaller, but to encourage what makes them larger."
3-2-1: How to help someone, the value of bad luck, and rewarding competence
Instead of working slightly harder, go insane for two weeks and make something huge.
📝 Alain de Botton, Huberman on Hormones, Elon on Future War, Pavel Tsatsouline w/ Hubs, Dostoevsky, All-In on DOGE, How to Take Over the World, and Graham Duncan (Free)
Joan Didion on fully embracing life:
“I’m not telling you to make the world better, because I don’t think that progress is necessarily part of the package. I’m just telling you to live in it. Not just to endure it, not just to suffer it, not just to pass through it, but to live in it. To look at it. To try to get the picture. To live recklessly. To... See more
“I’m not telling you to make the world better, because I don’t think that progress is necessarily part of the package. I’m just telling you to live in it. Not just to endure it, not just to suffer it, not just to pass through it, but to live in it. To look at it. To try to get the picture. To live recklessly. To... See more