Tom Schmidt

Most of the money you'll make is in the future, which is why your rate of improvement matters more than your starting point.

“A startup doesn't have to be your life's work, but if it is, you become much harder to defeat. You play the long game and you outlast everyone. Becau

you need one sentence: the outcome you're promising an actual human being. Not the product. Not the offer. The outcome.

Don't start with the product and work backward to a problem. Start with the outcome and work forward to the product.

focusing your energy on the critical few rather than the trivial many

Every complaint about you is also a commercial for you—after all, nobody bothers to yell at a nobody.

May your choices reflect your hopes, not your fears

People think good decision-making is about being right all the time. It's not. It's about lowering the cost of being wrong and changing your mind. Wh