What comes naturally to you? Writing? Storytelling? Visual concepts? Business strategy? Don't focus on what you can't do...focus on what you do naturally.
A - Analyze Your Target Industry
What industry do you want to break into? Music? Film? Fashion? Business? Study what skills are traditionally required... See more
Maybe if I interviewed them, if I talked to 50 top performers in different fields about what makes them tick, then I’d be able to derive a set of first principles, the physics of how knowledge organization worked. If I turned those interviews into a newsletter, I could also use the newsletter to build the audience for my eventual product. At the... See more
Lock in with a singular focus and do that thing better than anybody else; if you try to be all things for all people, then you are not anything to anybody
Run a constant triage: what’s the most important thing I could be doing right now, what’s the highest leverage action I could possibly take, and how hard can I jump on that lever
When you create something that speaks to what your audience is experiencing — whether that's frustration, curiosity, or just feeling like someone gets it — people naturally want to keep watching. There's something about playfulness and whimsy in that, too.