Tom Schmidt
@neverbeneedy
Tom Schmidt
Here's the exact script:
"Hi, this is [your name] calling in regards to [their competitor]. Give me a call back when you get a chance."
Example salesperson calling McDonald’s:
“Hi this is John, I’m calling in regards to Burger King. Please give me a call back when you get a chance.”
"Hi, this is [your name] calling in regards to [their competitor]. Give me a call back when you get a chance."
Example salesperson calling McDonald’s:
“Hi this is John, I’m calling in regards to Burger King. Please give me a call back when you get a chance.”
Mozi Minute: The Competitor Callback
When your goal is persuasion, don’t begin with new information. Begin by agreeing with what they already believe. Meet them where they are. Only then can you hope to lead them to where you want them to go.
The Monday Morning Memo for July 28, 2025
the ABCD framework: What’s Awesome? What’s Boring? What’s Confusing? And what do you not believe? I find that to be a helpful way to get feedback.
Every Job Will Become an Art or Die
QUOTE OF NOTE
🍟 McDonald’s passes go
- Chiasmus is a rhetorical device that creates earworms that stick in your brain for decades
- Example: “Ask not what your country can do for you, ask what you can do for your country” – JFK said it in 1963, over 50 years ago, and they could both recite it instantly
- It’s an ABBA structure: first part is about asking (A), then “your country can do for
📝David Perell’s Best Writing Lessons of 2025, The Science of Why Harder Workouts Win, Mark Rober’s Guide for Lazy Creatives, Milo & Tucker on Being Gay, and 2026 Goal Tactics from Sam Parr & Shaan Puri (Premium)
Instead of working slightly harder, go insane for two weeks and make something huge.
📝 Alain de Botton, Huberman on Hormones, Elon on Future War, Pavel Tsatsouline w/ Hubs, Dostoevsky, All-In on DOGE, How to Take Over the World, and Graham Duncan (Free)
"I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.”
—Charles Bukowski
You should attempt things that are difficult enough to guarantee some early embarrassment, but important enough that long-term regret is unlikely.
Trying something difficult will usually make you look foolish or inexperienced. That’s fine. That's the cost of learning.
But if it's important to you, then you'll work through the early failures and —... See more
Trying something difficult will usually make you look foolish or inexperienced. That’s fine. That's the cost of learning.
But if it's important to you, then you'll work through the early failures and —... See more
3-2-1: On finding your desired lifestyle, a simple rule for life, and working with what you have
“Love the humble art you have learned”: focus on process, not outcomes