Tom Schmidt

"The sooner you make a choice, the sooner you can make an adjustment."

Action Item: stop letting view counts decide what you make. Make the thing your perfect customer needs, post it, and measure replies, DMs, and sales.

Don't rush, but don't wait."

What could go well if you succeed? What could go badly if you succeed? What could go well if you don’t succeed? What could go badly if you don’t succe

focusing your energy on the critical few rather than the trivial many

Every complaint about you is also a commercial for you—after all, nobody bothers to yell at a nobody.

May your choices reflect your hopes, not your fears

People think good decision-making is about being right all the time. It's not. It's about lowering the cost of being wrong and changing your mind. Wh