Tom Schmidt

you need one sentence: the outcome you're promising an actual human being. Not the product. Not the offer. The outcome.

Don't start with the product and work backward to a problem. Start with the outcome and work forward to the product.

"Much of life is in learning to always remain part of the solution rather than allowing ourselves to become part of the problem."

When you can stoke someone’s curiosity, you can guide what they do Curiosity allows you to shape your environment “Curiosity is one of the most

focusing your energy on the critical few rather than the trivial many

Every complaint about you is also a commercial for you—after all, nobody bothers to yell at a nobody.

May your choices reflect your hopes, not your fears

People think good decision-making is about being right all the time. It's not. It's about lowering the cost of being wrong and changing your mind. Wh