Nathan Spainhour

business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”

Charismatic people are like empty vessels. They receive and pass on sensations without resistance. They are usually the one with the most regulated nervous system in the room, which allows them to encounter other people's ego/attentional structures and dance with them no matter what the exact configuration is, which is why charismatic people are ch