Natalie Audelo

It’s humbling to remember: we go knocking all the time. Yes, there’s always someone we can help, but there’s always someone whose help we need. The worst thing that can happen in life is not putting your room—your life—on hold to help other people. The worst thing is when you’ve been so successful at ignoring the knocks that people stop knocking on... See more

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying... See more

That day, I realized I don’t want my friend—or anyone—to apologize for being away from their phone again. I don’t want someone to feel bad if the social load is overwhelming, or if I am currently one long-distance relationship too many. I have other friends who can love me in the interim.

Encounters with strangers can be a humbling reminder of the vastness of the world and of each other, the impossible-feeling truth that each one of us contains an entire universe of inner life and a singular perspective, that as a species we have an incredible capacity for kindness, cruelty, courage and creativity.

"Think of yourself in a concert hall listening to the strains of the sweetest music when you suddenly remember that you forgot to lock your car. You are anxious about the car, you cannot walk out of the hall and you cannot enjoy the music. There you have a perfect image of life as it is lived by most human beings."

“The roots of wars and conflicts – which reached their highest global peak since World War II last year, by the way – lie in inequality as well. But also, in greed. Because what is war, really, if not the ultimate expression of greed, of insatiable hunger for land and resources and power and domination, no matter the cost in human lives?”