Natalie Audelo

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.... See more

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more

Through DJing, sampling, mixing, music embodies so much of what we’re exploring. It’s our job as builders to find references that “re-unlock” the values we’re trying to embody in the present, and turn these into new forms. Allow yourself the joy of losing yourself in the inputs; this is the nature of remixes or samples. We’re both looking at the wo... See more

When Amabile analyzed 12,000 diary entries of employees from a variety of industries, she found that 76% of people reported that their best days involved making progress toward goals.

I have often found myself wondering what it is I could possibly add to such a capable place, so I listen for what this community needs. I commit to perpetually tuning myself to this question and orienting my actions around the answers I find. I commit to de-centering myself, removing ego, and eradicating saviorism in this exploration. I commit to b... See more