Natalie Audelo

These love stories — these friendships, these little nothing moments — this is the highest form of worship, of love.

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

I could sense the difference between authentic effortless (actually not giving a damn and being comfortable in my skin) and this manufactured effortless I had known before (aka people with a whole lot of money and a whole lot of time who get to look like they rolled out of bed) It really begs the question: who actually gets to be cool anyway?

You only know someone well if you can correctly predict how they will react in stressful situations.

Squads will be as important as companies in the years to come. And as the micro-structure of our social and economic fabric changes, strong vibes and sustainability will become the new metric of success. Squads don't need to scale. They can just spread the big squad energy.

Prove you can do hard things When a teenager asks why they need to learn calculus, what should you say? You know they will never use it in adulthood, outside of certain career choices. You could say, “It’ll help you get into college,” but then they’re left wondering why… Show more

This is a massive problem in decision-making. We try to close down the solution space of any problem in order to arrive at a single right answer that is difficult to argue with.