Natalie Audelo
@natalieaudelo
yes person for all things community, connection, & storytelling
Natalie Audelo
It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty ... See more
Quiet Openings
The declining quality, overwhelmed customer service, and constant drops of “limited edition” “sustainable” clothing feel like textbook results of prioritizing profit. Not very long ago, General Atlantic secured a 45% stake in the company. Since then, it appears that product drops have increased, more Sézane pieces are now made in China, and the num... See more
Totally Recommend • The Suffocation Of Sézane
A brand is not an object. It’s not something you can simply define in words or pictures, put away and take out to reference every so often. A true brand is a living thing—like a person. A fusion of motivations and beliefs, personality and purpose, appearance and actions, that continually defines and reveals itself through every interaction and poin... See more
Adopt
I have always loved and learned from @wendymac’s work. In the very early days of the pandemic, she was one of the first artists to offer free virtual daily drawing practice to everyone — especially kids — sheltered in place. Posting her drawing practice as a small act of seeing. It’s been a horrific week plus. As a generous host, to practice protection as well as connection, I’m turning the comments off for a period. Social media is creating even more separation. One antidote to horror is connection. Sending love. Thank you, @wendymac for reminding us to see each other. Not what we expect to see. But the stranger in front of us. Via @nytopinion
instagram.com“This is about teaching our kids that their self-worth is not determined by their job title. This is about reinforcing the fact that not all noble work neatly translates to a line on a resume. This is about setting the example that we all have a responsibility to contribute to the world in a way beyond contributing to one organisation’s bottom line... See more
328 / What do you *like* to do?
Leading from good to great does not mean coming up with the answers and then motivating everyone to follow your messianic vision. It means having the humility to grasp the fact that you do not yet understand enough to have the answers and then to ask the questions that will lead to the best possible insights.
Jim Collins • Good to Great: Why Some Companies Make the Leap...And Others Don't
Through my work, I present all my dreams, my fears, my ego, my insecurity, and it takes a level of being OK with being “seen” like that to really create work that speaks to the human condition. I laugh thinking back on an example I can give — I have a dress from one of my first collections that has my nightmares printed on it from when I was a chil... See more
Thebe Magugu - Brené Brown
I can chart the exact moments of inflection where I was being pushed to rise to a new level of worth and, instead, took what was on offer. Said yes when it didn’t feel right. Gave something valuable away because I didn’t even know it was valuable. Took whatever was offered to me instead of saying no, and demanding options. Being so impatient to pro... See more
Demanding more
Telling stories is a process of mattering. Who matters? When we tell stories, we make ethical choices about who to bring in and who to leave out. We cannot bring in all of the voices. The voices themselves only come to exist once we recognize them. The in-between power increases the probability that we notice the voices, listen to the voices and in... See more