Natalie Audelo

compound intrinsic leverage for impact

Why do we always remember our childhood friends? Why do so many people look back on college with fondness? Why are so many married couples nostalgic for those hardscrabble early years, with the crappy jobs and tiny apartment and borrowed baby clothes? It’s because, while those environments were materially constrained (we had fewer choices), they yi... See more

It is rare that anyone gets through an Earth School journey without collecting some pretty gnarly wounds. So rare, in fact, that it seems to me that trauma is an inescapable part of the Earth School curriculum. Not a bug, as they say, but a feature.

Perhaps confidence isn’t something to be built; it's right under the surface when that heavy bulk of needing to be someone is lifted. Embracing being no one helped me feel authentic and confident, which, in my opinion, is way cooler than any expensive-looking sweater.

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more

This reorientation toward meaning over materialism is beginning to take root elsewhere, too.