Natalie Audelo

"You won't always get what you strive for, but you will definitely get what you settle for. You won't magically outperform your standards."

There’s also something to be said about collating and curating in the slow writing process—facts, knowledge, smells, descriptions, stories, passport stamps, headlines—until the collection becomes part of the transformation process. Through acute and critical attention, away from the drive of production, toward the singularity of studying a branch, ... See more

If you're in that invisible building phase right now—working a job that feels like a stepping stone, living in a place you've outgrown, developing skills in private—know this: You're not behind. You're in training.

This paradox—deep longing for spiritual encounter, paired with weak interpretive infrastructure—calls for a renewed theological imagination.

I’m uncomfortable with the idea of going public, but only because I haven’t been practicing. I guess I have to suck it up and accept that my practice now entails growing my capacity to deal with the unknown variables of other people even more than I already have.

interested in big things, and happy in small ways

What might shift if we treated marketing as a creative practice itself? If we practiced promotion as an invitation into rather than a pushing onto ?

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.