Mo Shafieeha

In the past, Geographic Information Systems have been a janky, complex piece of software. Every jobsite has cellular and wifi coverage, and every worker has a smartphone. By using the right app, you can collect data, retrieve analysis, and communicate from anywhere.

After learning content marketing for two years, the author realized he could have gained much more knowledge talking to failed content marketers. You'll want to find out why they've left in those conversations. You'll also want to find out what coping strategies they used. You might succeed if you avoid all the ways that you could fail.

Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering.... See more

Step4: Plan Your Company Strategy. You must understand the broader context in which your product will live as a startup founder. Customers usually envision hiring a services firm to come and fix their problems completely as their "ideal solution." As a startup, you should develop a compelling, generalizable solution.

Disruption as a strategy sucks If you read Christensen's book and want to start a company, what would you do? Christensen's theory cannot be used to create disruptive companies. While millions of people have read The Innovator's Dilemma, Christensen's theory is descriptive rather than prescriptive. Disruptions are apparent, but you don't know until... See more

Companies with relatively low marketing and sales budgets often use freemium services. As a result, the company converts code into marketing expenditures. It provides service X to generate qualified leads for interconnected service Y. Freemium services with strong network effects do not all. It's not network effects that give you salty peanuts to... See more