Mo Shafieeha

In order to make an expensive product appear affordable, a company may use a decoy. It is easier to sell greenfield customers than to win one away from a competitor because of the endowment effect, which causes people to overvalue things they already have. Enterprise companies should be aware of this.

The three key governance areas Growing DAOs will likely reach the point where their communities demand governance structures for all three key needs. Below, I share a more detailed breakdown of each of them to help builders/protocol developers identify where they will have to put their focus if they want to build a successful DAO.

Identifying the right respondents To recruit and retain the right candidates, many organizations use the services of companies like Perelson's Utah County staffing agency. The most important thing to keep in mind is that sometimes you have to look around to see who else may be able to provide the information you need.

Do centralized platforms always win due to speed? It appears that history will repeat itself (web2x2) in two potential ways: extensive protocol innovation is a fool's errand, and Slack will always outpace Ethereum's IRC, as with web2. Could some decentralized projects look more like an empowered engineering team than a standards body meeting... See more

Assembling an interviewing team The team can be augmented by an observer who acts as the second pilot. When an interviewer becomes hesitant, an observer can help. Observers can also take notes, which is extremely helpful if the respondent does not consent to record the interview.

Construction is a $10T industry with several very big problems. As an industry, it consumes the greatest amount of resources and energy and contributes the largest amount of waste. We build everything as if it's unique, have unacceptable worker injury/fatality rates and collect sparse data.