Mike Monroe
@monroe
Mike Monroe
I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.
Big ideas are less about creativity and more about conviction.
In fact, I think your conviction in an idea is more important than the idea itself. You have
... See moreKeep your identity small. “I’m not the kind of person who does things like that” is not an explanation, it’s a trap. It prevents nerds from working out and men from dancing.
“What one generation accepts, the next generation assumes, and the next generation rejects.”
We can’t address the decline in empathy without addressing the decline in attention. Empathy requires a degree of sustained focus:
Paying attention to an experience someone is sharing
Recalling experiencing a similar emotional response
Sitting with your own and... See more
Dr. Samaiya Mushtaqsubstack.comThe essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
I’m thinking about how malleable the world is, and how easy it is to forget that. The world has, many times throughout history, reconfigured itself around strong visions.
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that... See more
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that... See more
sari azout • Taste, Conviction, Elon Musk
Purpose is about pursuing something outside yourself as opposed to pleasuring yourself.