Mike Monroe
@monroe
Mike Monroe
For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the ... See more
Ana Andjelic • From Loyalty to Membership
The role of the artist is to make the revolution irresistible.
The role of the artist
We can’t address the decline in empathy without addressing the decline in attention. Empathy requires a degree of sustained focus:
Paying attention to an experience someone is sharing
Recalling experiencing a similar emotional response
Sitting with your own and ... See more
Dr. Samaiya Mushtaqsubstack.comProduct advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
the mental inertia that John Stuart Mill called the ‘deep slumber of a decided opinion’.
Geoff Mulgan • Another World Is Possible: How to Reignite Social and Political Imagination
The irony of most of today’s loyalty programs is that they aren’t about loyalty at all. They have more to do with economic calculation and gain management than with the true affinity for a brand.
Ana Andjelic • From Loyalty to Membership
Our identity, then, is not, after all, something we can bestow on ourselves. We cannot discover or create an identity in isolation, merely through some kind of internal monologue. Rather, it is negotiated through dialogue with the moral values and beliefs of some community. We find ourselves in and through others. “We never get to the bottom of our
... See more