Monojoy

Connecting into why it’s valuable. Sometimes you get so lost in a project that you forget why you started it in the first place, or why doing this kind of work is important to you at all. If you reconnect to that, you’ll raise the perceived value of doing the work in your brain—and it will make it easier to stick with. Try writing about why the... See more

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets... See more

I believe that we can build something that offers people a chance to participate in these new types of experiences, punctuated by silence and other opportunities for reflection. And they must be offered—because they no longer emerge naturally in the world that we live in. In other words, people don’t naturally fall into them or opt-in to them. They... See more