While the general rule in fashion is that trends and items begin to reappear after two decades, at this point teenagers — who were too young to participate the first time around and who are some of TikTok’s most ardent users — are already remixing styles that were popular just five or ten years ago, as is the case with the 2014 Tumblr aesthetic.

The meme even expanded its seasonal footprint into Christian Girl Autumn and Short King Spring.

Many of these declarations are not meant to be taken seriously, and plenty will not succeed (see: Hot Vax Summer and, less consequentially, The New York Times’s endorsement of the Dirty Shirley). But all arise from a desire to identify some distinct flavor of each summer that can be captured and stored like strawberry preserves.

It’s an attempt at repackaging ideas, attitudes, and aesthetics into identifiable trends — something that can be capitalized on for attention or profit, comprehended, and widely consumed by a mass audience.

Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren’t exactly subcultures, at least not in the traditional sense.