Moi Jamri

"The idea of the smallest viable audience begins with the word viable, meaning that if you're only going to make your burritos for two or three people, that's small, but it's not going to keep your burrito truck in business for very long. It's not enough. The goal here when we're doing a project is to identify the smallest audience that we can

Incentives are what drive human behavior. If you want to change the way people behave, think about changing their incentives. Most people look at the function utility instead of the emotional benefit. What’s the real human motivation for expensive headphones is not to hear better but for reputation and status

"Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well. Systematically you get ahead, but not necessarily in fast spurts. Nevertheless, you build discipline by preparing for fast spurts. Slug it out one inch at a time, day by day. At the end of the day – if you live long enough – most