MK
@mkay
MK
@mkay
Cultural production is ever more finely attuned to attention, which is ever more pervasively measured and monetized. Commerce and culture are locked in an ever-tighter embrace.
Flat is in essence a process of homogenization. Today it doesn’t matter where an influencer lives, because she dresses like she’s from the internet, and that’s all that counts.
Anybody can speak, but in an increasingly saturated cultural environment, nobody may be listening. Gatekeepers may no longer control what gets published, but algorithms control what gets circulated. Who sees what — in the domain of culture as well as news and commentary — is governed by opaque and proprietary software.
Researchers have found instead that the distribution of attention remains highly unequal across a wide range of digital contexts, ensuring the hypervisibility of a few and the invisibility or near-invisibility of the great majority. The winner-take-all (or winner-take-most) logic, sustained in part by algorithms that ratify and reinforce what is
... See moreTwitter was for talking to everyone —which is perhaps one of the reasons journalists have flocked to it.
It’s that these reactions are so normalized online that they’re almost boring.