MK

When I first got access to the internet as a kid, the very first thing I did was to find people who liked the same things I liked — science fiction novels and TV shows, Dungeons and Dragons, and so on. In the early days, that was what you did when you got online — you found your people , whether on Usenet or IRC or Web forums or MUSHes and MUDs.

It’s a genre of content I like to call “Type of Guy” syndrome, where people on the internet create a mostly fictional straw man to represent a certain kind of person they dislike and then project it onto the one in front of them.

A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets, a yearbook of possible soul mates. But social media is active—hyperactive, really—spewing material across those networks instead of leaving them alone until needed.

Twitter was for talking to everyone —which is perhaps one of the reasons journalists have flocked to it.

That changed when social networking became social media around 2009, between the introduction of the smartphone and the launch of Instagram. Instead of connection—forging latent ties to people and organizations we would mostly ignore—social media offered platforms through which people could publish content as widely as possible, well beyond their

Compulsion had always plagued computer-facilitated social networking—it was the original sin. Rounding up friends or business contacts into a pen in your online profile for possible future use was never a healthy way to understand social relationships. It was just as common to obsess over having 500-plus connections on LinkedIn in 2003 as it is to

It’s that these reactions are so normalized online that they’re almost boring.