MK
@mkay
MK
@mkay
Welcome to the flat era of fashion. Flat is what happens when consumers buy clothing on the basis of how it looks in two dimensions, in an image to be shared on social media.
For one, social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks.
Flat is in essence a process of homogenization. Today it doesn’t matter where an influencer lives, because she dresses like she’s from the internet, and that’s all that counts.

Music NFTs and
But connection as a primary purpose has declined. Think of the change like this: In the social-networking era, the connections were essential, driving both content creation and consumption. But the social-media era seeks the thinnest, most soluble connections possible, just enough to allow the content to flow.
The whole idea of social networks was networking : building or deepening relationships, mostly with people you knew. How and why that deepening happened was largely left to the users to decide.