MK

It’s a genre of content I like to call “Type of Guy” syndrome, where people on the internet create a mostly fictional straw man to represent a certain kind of person they dislike and then project it onto the one in front of them.

This is also why journalists became so dependent on Twitter: It’s a constant stream of sources, events, and reactions—a reporting automat, not to mention an outbound vector for media tastemakers to make tastes.

Flat is in essence a process of homogenization. Today it doesn’t matter where an influencer lives, because she dresses like she’s from the internet, and that’s all that counts.

Welcome to the flat era of fashion. Flat is what happens when consumers buy clothing on the basis of how it looks in two dimensions, in an image to be shared on social media.

Cultural production is ever more finely attuned to attention, which is ever more pervasively measured and monetized. Commerce and culture are locked in an ever-tighter embrace.