MK

Inexpensive and user-friendly digital tools for manipulating text, images and sounds — think Photoshop or GarageBand — have dramatically broadened access to the means of cultural production and blurred the lines between amateurs and professionals. But the question is not just how many people engage in cultural production — it’s how people engage. 

Social media showed that everyone has the potential to reach a massive audience at low cost and high gain—and that potential gave many people the impression that they deserve such an audience.

This was what personal style was to me in 2008: a cipher for something much broader, a glimpse into the lives of others.

Character is gone, because eccentricity is harder to duplicate and sell in bulk.

It’s a genre of content I like to call “Type of Guy” syndrome, where people on the internet create a mostly fictional straw man to represent a certain kind of person they dislike and then project it onto the one in front of them.

When I first got access to the internet as a kid, the very first thing I did was to find people who liked the same things I liked — science fiction novels and TV shows, Dungeons and Dragons, and so on. In the early days, that was what you did when you got online — you found your people , whether on Usenet or IRC or Web forums or MUSHes and MUDs.