MK
@mkay
MK
@mkay
It’s only on platforms where controversy and drama are prioritized for driving engagement where we’re rewarded for despising each other.
A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets, a yearbook of possible soul mates. But social media is active—hyperactive, really—spewing material across those networks instead of leaving them alone until needed.
It’s never felt more plausible that the age of social media might end—and soon.
Social media was never a natural way to work, play, and socialize, though it did become second nature.
The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social
... See moreResearchers have found instead that the distribution of attention remains highly unequal across a wide range of digital contexts, ensuring the hypervisibility of a few and the invisibility or near-invisibility of the great majority. The winner-take-all (or winner-take-most) logic, sustained in part by algorithms that ratify and reinforce what is
... See more![Thumbnail of Towards Recommender System Optimization: Our Data Tool for Algorithmic Optimization on Spotify [Part 1]](https://uploads-ssl.webflow.com/6206e1343aa2f122195717f8/6310b1a1447a22ac785a50ae_alina-grubnyak-ZiQkhI7417A-unsplash%20(1).jpg)
Some invest a lot of time and skill in crafting TikTok videos, but neither time nor skill is required. If TikTok “enables everyone to be a creator,” as its former mission statement proclaimed, this is because creative labor on the platform has been automated and deskilled.

Music NFTs and
On the old internet, you could show a different side of yourself in every forum or chat room; but on your Facebook feed, you had to be the same person to everyone you knew.