MK

But connection as a primary purpose has declined. Think of the change like this: In the social-networking era, the connections were essential, driving both content creation and consumption. But the social-media era seeks the thinnest, most soluble connections possible, just enough to allow the content to flow.

Instead of being fed from above a limited diet of standardized cultural products, everyone — not just a minority of highly educated omnivores — can now craft a varied and customized cultural diet from the digital cornucopia. People create these customized diets by sharing the work of “curation” in differentiated niche taste communities. This

Inexpensive and user-friendly digital tools for manipulating text, images and sounds — think Photoshop or GarageBand — have dramatically broadened access to the means of cultural production and blurred the lines between amateurs and professionals. But the question is not just how many people engage in cultural production — it’s how people engage. 

Twitter was for talking to everyone —which is perhaps one of the reasons journalists have flocked to it.

The whole idea of social networks was networking : building or deepening relationships, mostly with people you knew. How and why that deepening happened was largely left to the users to decide.

Anybody can speak, but in an increasingly saturated cultural environment, nobody may be listening. Gatekeepers may no longer control what gets published, but algorithms control what gets circulated. Who sees what — in the domain of culture as well as news and commentary — is governed by opaque and proprietary software.