MK

Truly democratizing cultural creativity, one might argue, would promote the development of skills and capacities rather than minimize the need for them.

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social

Yet the cultural dominance of the iPhone — and the transformation of the open internet into “walled gardens” and apps focused on simplifying the user experience — has taken the “triumph of seamless usability” to a new level. This “tyranny of convenience,” to borrow Tim Wu’s phrase , should sensitize us to what may be lost when democratization

It’s only on platforms where controversy and drama are prioritized for driving engagement where we’re rewarded for despising each other.

Moreover, as the critic Rob Horning has argued with respect to TikTok, algorithms do not simply discern what we want and serve it to us; they train us to want what they can serve us. Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.