Mila Superstar

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6. Great PMs ruthlessly prioritizes, both the team’s work and their own

Ok, so there are three lanes and you need to win one of these lanes. How do you pick, and win, a lane?

You have to move beyond solving with the resources you have and begin to influence others in the org to solve problems outside your direct span of control. You need to start identifying the full set of things blocking your problem area, and influencing others in the org to do that work. In addition, rather than being given a set of resources, you... See more

During the “commit” stage, the effort will quickly become significantly more complex and begin involving multiple teams. However it is still useful to have one person who is ultimately accountable for the success of the initiative and holds all of the moving pieces in their head. This is often a senior marketing or product person.

If you want to change how a system works, and move the system into a new steady state that’s closer to your goal, sequential effort won’t do much. What you need is parallel effort: you need several different things to happen, all at the same time, for the system to actually move in the direction that you want and stay there.

there needs to be a strong concept of the arrow of time. What is it that causes time to advance? What is entropy in your world? This concept, maybe more than anything else, is the foundation on which your world gets built.

At the end of meetings, check in with people who’ve been quiet to see if they have anything to add.Before finalizing your strategy, roadmap, or spec, give your team a chance to give feedback asynchronously.Organize brainstorms and ofter types of ideation sessions where team members can contribute their ideas.

10. Great PMs speak with their customers regularly