Mila Superstar

As a PM, you have to consider these matters far more directly than in most web2 organizations, where legal is more secondary at this point. You liaise with counsel to understand a fragmented and undefined legal environment, unlike today in web2, where most legal matters have been settled and product counsels are there to enable but not guide busine... See more

During the “scale” stage, the original owner may be able to scale with the effort, or it may need to be owned by a more senior person.

To help you through this process, we’ve developed a three-step framework:1. Validate that a lane is right for you2. Commit the necessary resources to give the lane a real shot3. Scale the investment to become world-class

2. You have to do user research, business development, and marketing directly, yourself.Web3 requires one person to do all of this right now, because the tasks above are uniquely technical and interdependent such that they can’t be easily unbundled.

11. Great PMs anticipate what’s around the corner so that they can get ahead of it

One useful shortcut: Learn from analogous companies using a similar business model in a different market.

First, your world should exist predominantly in the present. Yes, a history is important; and yes, there are dreams of a future; but most of your storytelling effort should be focused on what’s happening right now, and what exists today.

Everything is open source and composable in web3, preventing incumbency/market domination.

During the “validate” stage, it’s common for a product manager or marketer to own the process. The decision to commit to a lane is a whole-company decision which ultimately has to be made by the CEO, so this owner’s key job is to tee up the right information to allow the executive team to make well-informed decisions.