Mila Superstar

The SCR Framework

STEP 2: COMMITOnce you’ve validated a channel, the next step is to commit to the lane.

Many teams may not even know they need a product manager. Focus on the value you can offer by working backward from their problems, their goals, and their community ethos, and find alignment in your own interests and experience.

True loyalty is emotional and irrational and leads to customers feeling like they’re part of an exclusive membership group which then leads them to become loyal subscribers or consumer network participants. People appreciate being part of a club

Start with the recommendation/answer/ask upfrontBack up that recommendation with a handful of supporting argumentsBack up each of those supporting arguments up with data

Any brand can cultivate a select group of people who are passionate about what it stands for and seeks to do in the world. Your focus might be hobbies like coffee making, running or self-care rituals; issues like gender equality and sustainability; or simply certain aesthetics.

7. You cannot rely on proprietary code, trade secrets, and data moats as your competitive advantage.

Solving with the resources you have → Solving by allocating resources and influencing others

The world will include many things, but it needs one in particular: purpose. Inside the world, it needs to be really obvious what our goals are, and why we want our push our system into a new state. You fill your world with familiar storylines and tension and characters, highlighted or re-framed compared to the real world, that give everyone a... See more