Mila Superstar
@milasuperstar
Mila Superstar
@milasuperstar
A second part of accurately measuring retention lies in choosing the right frequency for product engagement. When considering the right frequency for your product’s retention metric, ask yourself, “Does a user of my product need to engage on a daily, weekly, or monthly basis to be considered active (or possibly longer for certain products)?”
... See morea boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner
Retention - not only does it make companies - but it also breaks them. For this reason, poor user retention has become the silent killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether, They define their retention metrics incorrectly, They don’t
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