Mila Superstar

 Choosing a retention metric involves defining the core action your user takes in your product. In other words, what qualifies a user as active? 

6. Great PMs ruthlessly prioritizes, both the team’s work and their own

long before branding and marketing experts got their mitts on archetypes, storytellers and filmmakers had been writing and creating some of the worlds most loved books and films with archetypal characters.

Revenue retention is the output of engaged users. The usage is the input, and looking only at revenue retention as a proxy for usage retention has two big problems: 1. Revenue can hide what is going on under the hood with product usage, and shield you from signals about your product’s health over the longer term. You may earn a month or a yea

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The world will include many things, but it needs one in particular: purpose. Inside the world, it needs to be really obvious what our goals are, and why we want our push our system into a new state. You fill your world with familiar storylines and tension and characters, highlighted or re-framed compared to the real world, that give everyone a real... See more

It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the p... See more

Some ways to build this habit:Ask your manager (and ideally a trusted peer) to actively give you brutally honest feedback on your docs, meetings, and presentations.Leverage the Minto Pyramid and the SRC framework when crafting an argument.Start a “swipe file” where you save examples of well-executed documents, emails, presentations, etc. which you ... See more

there are three parts to every narrative: 

in oneself: access, belonging, taste, experience, privacy, knowledge, self-actualization.