Mila Superstar

For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition:1. Performance marketing (e.g. Facebook and Google ads)2. Virality (e.g. word-of-mouth, referrals, invites)3. Content (e.g. SEO, YouTube)

Create systems where you and your team interact with customers regularly, like a weekly “Lunch with a customer,” a monthly CX rotation, or a quarterly customer visit.Make an agreement that for any feature that takes more than X weeks to design and build, you first talk to five potential users/customers to validate the desirability of the... See more

4. Great PMs hunt for misalignment and quickly push everyone back into alignment

Company Mission is at the top of a Strategy Stack. The Company Mission defines the company's purpose. A good Company Mission is aspirational and has emotional appeal—it motivates your team to come to work every day and your customers to embrace the role your company plays in their lives.

Everyone’s job is world-building, even if they don’t realize it.”

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

Product managers aren’t yet very common in web3.  Most projects have become successful without PMs.

Everything is open source and composable in web3, preventing incumbency/market domination.

During the “scale” stage, the original owner may be able to scale with the effort, or it may need to be owned by a more senior person.