2025 trend: Creatives moving away from social media promotion to create with/promote to their local community offline (and finding way more success that way in spite of the popular narrative that socials are everything)

"Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare." –Muhammad Ali