Mike Clarke

Instead of constantly strategizing about how to bring audiences to us , we need to flip the idea: we should be thinking about how to reach them in a more horizontal, community-based way—by going where the audiences already are.

If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of... See more

I think that tools achieve a lot, but they can't manufacture something out of nothing. At best, they probably reflect and amplify what's already there. It’s like crypto – in one version of the story – is unlocking a decentralized, collectively-owned universe. I think zero events of the past X years have in any way said that's true.

What has crypto... See more

Say you subscribe to a YouTube channel with very niche videos about the inner workings of ball bearings (or something equally niche). You, the viewer, have a high chance of not seeing any new videos from this channel - even though you subscribe to it - because the content just isn't suited to the YouTube algorithm. Equally, the creator of videos... See more

While Tubi uses algorithms and personalized recommendations, its offerings feel more thoughtfully chosen, a mix of the familiar and the adventurous; as the TV critic Kaiya Shunyata put it, Tubi “feels very much like you’re choosing what you want to watch; it’s not an algorithm choosing it for you.” It’s a potent reminder of what we used to love... See more

People are increasingly fleeing to siloed, private group chats to talk to each other, leaving large absences in the digital public sphere.

But a healthy public sphere is essential to functioning democratic societies. It is a way for individuals and groups to interact with a variety of peoples, lived experiences, and ideas outside of our respective... See more