Mike Clarke
@mikeclarke
Mike Clarke
he energy of the crowd, the texture of the space, the act of watching together: all of it contributes to the meaning of the film.
The Crisis Isn’t Cinema. It’s the Industry.
make things people use > things people consume
While Tubi uses algorithms and personalized recommendations, its offerings feel more thoughtfully chosen, a mix of the familiar and the adventurous; as the TV critic Kaiya Shunyata put it, Tubi “feels very much like you’re choosing what you want to watch; it’s not an algorithm choosing it for you.” It’s a potent reminder of what we used to love... See more
archive.ph
I used to be totally dismissive of the idea that automation could lead to bad economic outcomes because my view was people “always” had this fear about new technological developments, and it was “always” wrong. But it wasn’t actually always wrong. The Neolithic Revolution set average living standards on a downward trajectory for a few thousand... See more
Human history in the very long run
Today, the top festivals—Cannes, Venice, and their satellites—validate around 40 films per year. These chosen few receive all the attention, distribution, press, and awards. And the rest? Nothing. A grotesque version of the one-percent economy.
The Crisis Isn’t Cinema. It’s the Industry.
What's effective is art that inspires people to join organizations and campaigns that are actually able to leverage power.
To make that kind of art—it has to be your primary goal. It can be made, but the aspects that make it effective will be challenged because things have to be cut, and many don't think those things are important.
You have to be
... See moreIf the world is going to hell in a hand-basket, let the angry, ranting boomers and billionaires fret in futility about it, and let failing 40+ types do the pointless manifesto-derping.
From Ribbonfarm
- Act like a band on tour. Put effort into your brand. Sell merch. We’re working on vinyl records, custom Blu-rays, enamel pins, shirts, and books. Not only do all of these things help establish our brand as filmmakers, but (bonus) they’re also additional revenue.
Moneyball for Indie Filmmakers: How to Compete When the Game Is Rigged
we need to recognize and embrace the microverses —those local, specific, heterogeneous ecosystems where cinema can actually thrive.