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Cinema Doesn't Live Here Anymore9

Excerpts from Distribution Advocates post by Carlos A. Gutiérrez

Mike Clarke

Instead of constantly strategizing about how to bring audiences to us, we need to flip the idea: we should be thinking about how to reach them in a mo

We must reclaim the creation of a public sphere through film—especially as all cultural life is increasingly privatized, corporatized, and platformed.

we need to recognize and embrace the microverses—those local, specific, heterogeneous ecosystems where cinema can actually thrive.

as platforms pivot toward reality TV and celebrity-driven true crime, funding for politically-oriented films continues to dwindle. Streamers we had bu

the goal is resonance, not scale2
Mike Clarke

Resonance over scale. Be like Rastafarians. Numerically small. Enormous in cultural influence.

When two people work on a shared project – a joke, a product, an essay, a story – and are able to understand and build on each other, that’s the peak

Things to come back to when I’m feeling meh1
Mike Clarke

"I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.” —Charles Bukowski