Mikey Hayes
@middleground
Sketch more, scroll less.
Mikey Hayes
middlegroundmade.com
Middle Ground Compendium [No. 183] “Book Mark”
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I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
Watching Doesn’t Count
Content styles like vlogs, reactions, and reviews are extremely popular and it seems like we’ve become satisfied with consuming, as opposed to experiencing both the novel and mundane. In practice, we are content with trading the ability to experience a new restaurant, purchase a good, or visit a landmark for the ability to
... See moreOpen Notes shares small thoughts about the big picture and is a production from Middle Ground Made.
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Open Notes [No. 10] - May 29, 2025
🌲 The Ground Up Newsletter: Issue 99
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