Mikey Hayes
@middleground
Sketch more, scroll less.
Mikey Hayes
middlegroundmade.com
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
Haud perditus inter arbores
ChatGPT
Roughly translates to never lost among the trees.
LMNT, an electrolyte drink explains how to make their unique mix at home. If this isn’t a landmark case for openness and transparency in business I don’t know what is.
Books matter. Making them is a combination of craft and insight. Publishing them is a generous act of faith. Adding to the corpus of shared knowledge is important. Books change the culture when people act on them, even if they don’t sell many copies. And sometimes the backlist surprises the accountants.
But the economics of new books have nothing to... See more
But the economics of new books have nothing to... See more