Mikey Hayes
@middleground
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Mikey Hayes
middlegroundmade.com
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
Paul Graham on how writing helps you discover new ideas:
“A good writer doesn’t just think, and then write down what he thought, as a sort of transcript. A good writer will almost always discover new things in the process of writing.”
“A good writer doesn’t just think, and then write down what he thought, as a sort of transcript. A good writer will almost always discover new things in the process of writing.”
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In Constant Motion
We inhabit a universe that is in constant motion, which means our surroundings are constantly changing. Every second of every day is different from the one that came before and the one that will follow. Change is inevitable, even if our senses can’t detect what’s different.
While we may act as if constant change only applies to
... See moreYou can get more Notes like these + a helpful Resource delivered to your inbox every Thursday by joining the Ground Up Newsletter!
Open Notes shares small thoughts about the big picture and is a production from Middle Ground Made.
Open Notes [No. 09] - May 22, 2025
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreAlex Tan • #032 Peeling Back
From Open Notes, A Middle Ground Made Project
Middle Ground Compendium [No. 182] “Hayes Family Crest”
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