Mikey Hayes
@middleground
Sketch more, scroll less.
Mikey Hayes
middlegroundmade.com
Watching Doesn’t Count
Content styles like vlogs, reactions, and reviews are extremely popular and it seems like we’ve become satisfied with consuming, as opposed to experiencing both the novel and mundane. In practice, we are content with trading the ability to experience a new restaurant, purchase a good, or visit a landmark for the ability to
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Open Notes [No. 10] - May 29, 2025
Throughout his life Steinbeck signed his letters with his personal “Pigasus” logo, symbolizing himself “a lumbering soul but trying to fly.”
The Latin motto Ad Astra Per Alia Porci translates “To the stars on the wings of a pig.”
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
Almost every time I meet somebody who I'd consider to be a genius, I discover that they have some debilitating inhibition like severe insomnia, addiction, mania, or paranoia. Nature trades in fine balances. Rare is the one who gets the gift but not the curse.
David Perellx.com
Middle Ground Compendium [No. 179] “Analog Hour”
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