Mikey Hayes

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more

You can no longer make students do the reading or the writing. So what’s left? Only this: give them work they want to do. And help them want to do it. What, again, is education? The non-coercive rearranging of desire.

Within five years, it will make little sense for scholars of history to keep producing monographs in the traditional mold—nobody will... See more