Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”

Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality experi... See more

New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.

CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. ... See more

Shell has opened its first EV charging hub in the UK in Fulham, London, where petrol and diesel pumps at an existing fuel station have been replaced with ultra-rapid charge points. A global pilot, this is the first time the company has converted one of its existing sites to cater solely for electric vehicles. Shell Fulham features nine high-powered... See more

Much of VR and AR today center around gaming and entertainment. But we also see immersive experiences emerging that teach empathy.

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’ f... See more

Lil Nas X embodies Gen Z in his scrappiness, in his fluency in internet culture, and in his unapologetic self-expression. Lil Nas X speaks Gen Z culture fluently; he even helps create it. He effortlessly memes and tweets and posts to social platforms constantly, forging connections with fans and ensuring his own virality. More than any other Gen Z ... See more