Michael Brooks

All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push... See more

We all live multiple lives in one, and our sense of self continuously dies in the process. So when you feel some fundamental changes occurring within you (i.e. feeling disconnected from certain friends, being discontent with a job you’ve historically enjoyed, questioning your faith, etc.), don’t be too afraid.

Always begin in mythology. It’s good fuel. Fables and fantasy don’t age or grow stale for one reason: They are a step into a dimension beyond the reach of time itself. Build with them.

To make an article more inviting, gently:

• Divide sections using subtitles


• Vary paragraph length


• Vary the tone with asides and snappers


• Use interstitials (quotes, statistics, images)