Michael Brooks

Change can be scary, but it’s utterly unavoidable. In fact, impermanence is the only thing you can truly rely on. If you are unwilling or unable to pivot and adapt to the incessant, fluctuating tides of life, you will not enjoy being here. Sometimes, people try to play the cards that they wish they had, instead of playing the hand they’ve been

I used to blame advertisers for that restlessness and dissatisfaction, but I don’t think that’s right. We were already restless; we always have been. The advertisers just figured out how to nurture, tend, exacerbate, and capitalize on the pre-existing condition, that innate restlessness, promising that something new is going to set all to rights.

• Writing rhythm —do the sentences vary? Color code them: 1-3 words yellow, 4-8 red, 9-13 green, 13+ blue.


• Article form —does the structure vary in a subtle, pleasant way?


• Argument harmony —is it

Repair and remain. Work with what you’ve got. Sit still for a moment, take stock, make some changes. Big changes, if necessary.