Michael Brooks

I used to blame advertisers for that restlessness and dissatisfaction, but I don’t think that’s right. We were already restless; we always have been. The advertisers just figured out how to nurture, tend, exacerbate, and capitalize on the pre-existing condition, that innate restlessness, promising that something new is going to set all to rights.

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To make an article more inviting, gently:

• Divide sections using subtitles


• Vary paragraph length


• Vary the tone with asides and snappers


• Use interstitials (quotes, statistics, images)

To really like my work I have to look at it with different eyes. I have to forget everyone who did it better or faster, and remind myself that no one has ever done it quite the way I have. I have to remind myself that the people I compare myself to probably compare themselves to others and that if they let their self-doubt keep them from creating... See more

Run an article through the four-part musicality test. It’s no guarantee of clarity, but clear and intriguing writing tends to do well on all measures.

• Writing rhythm —do the sentences vary? Color code them: 1-3 words yellow, 4-8 red, 9-13 green, 13+ blue.


• Article form —does the structure vary in a subtle, pleasant way?


• Argument harmony —is it

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It is by consciously confronting the certainty of death, and what follows from the certainty of death, that we finally become truly present for our lives. This is the kernel of wisdom in the cliché of the celebrity who claims that a brush with cancer was “the best thing that ever happened” to them: it pitches them into a more authentic mode of... See more

Why do you want to shut out of your life any uneasiness, any misery, any depression, since after all you don't know what work these conditions are doing inside you? Why do you want to persecute yourself with the question of where all this is coming from and where it is going? Since you know, after all, that you are in the midst of transitions and

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