Michael Brooks

To make an article more inviting, gently:

• Divide sections using subtitles


• Vary paragraph length


• Vary the tone with asides and snappers


• Use interstitials (quotes, statistics, images)

It is by consciously confronting the certainty of death, and what follows from the certainty of death, that we finally become truly present for our lives. This is the kernel of wisdom in the cliché of the celebrity who claims that a brush with cancer was “the best thing that ever happened” to them: it pitches them into a more authentic mode of... See more

Run an article through the four-part musicality test. It’s no guarantee of clarity, but clear and intriguing writing tends to do well on all measures.

• Writing rhythm —do the sentences vary? Color code them: 1-3 words yellow, 4-8 red, 9-13 green, 13+ blue.


• Article form —does the structure vary in a subtle, pleasant way?


• Argument harmony —is it

... See more

Always begin in mythology. It’s good fuel. Fables and fantasy don’t age or grow stale for one reason: They are a step into a dimension beyond the reach of time itself. Build with them.

Why do you want to shut out of your life any uneasiness, any misery, any depression, since after all you don't know what work these conditions are doing inside you? Why do you want to persecute yourself with the question of where all this is coming from and where it is going? Since you know, after all, that you are in the midst of transitions and

... See more